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Reactivation Campaign Brings Back 79 Lapsed Clients at $89 Per Visit
The Challenge
A pest control company needed to win back lapsed clients who hadn’t booked service in 6+ months. While many had good experiences, they simply forgot or delayed rebooking — and weren’t responding to email reminders.
The Strategy
OMNI reach launched a reactivation postcard using a bold headline (“It’s been 6 months…”) and a simple flat offer: $89 home treatment. It featured familiar pest icons and used each customer’s first name for personalized impact. The QR code drove recipients to a special discount landing page. Google and Facebook ads mirrored the offer and re-engaged past site visitors using retargeting.
The Results
From 8,200 postcards mailed, the campaign generated 98 QR scans and brought back 79 past customers. Total revenue reached $70,310, thanks to upgraded quarterly plans and bundled services. The ROI came in at 1,204% — making it one of the company’s most efficient reactivation efforts.
Key Takeaways
Personalization and a time-based reminder drove urgency
Flat pricing made the decision easy and familiar for past clients
OMNI reach’s retargeting paired with mail boosted conversions
Reactivated customers were more likely to enroll in longer-term plans
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.