Huge Savings Await – Don’t Miss Out!
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
Realtor Fills Listing Pipeline with High-Converting Home Value Postcard
The Challenge
A real estate agent wanted to generate listing opportunities in a competitive suburban neighborhood by targeting homeowners who had seen nearby sales and might be ready to sell. The challenge: many homeowners didn’t know the current market value of their home or how quickly homes in their area were moving. The goal was to motivate action using direct response marketing — not just for branding, but to drive listing consultations and capture seller leads.
The Strategy
Using OMNI reach SMB — an AI-powered platform for direct mail and digital advertising — the agent launched a postcard campaign focused on triggering curiosity and urgency. The postcard featured a headline that read, “Your Neighbor Just Sold — Are You Next?” alongside a photo of a home and a QR code for instant home value access. OMNI reach’s AI identified the most promising households based on past listing history, estimated equity, and owner longevity. In addition to postcards, digital ads on Facebook and Google were retargeted to the same homes, showing the agent’s branding and call to action across devices. This cross-channel repetition reinforced trust and moved prospects toward booking.
The Results
The campaign delivered 72 total responses and 46 tracked calls, resulting in a pipeline of over $31,500 in potential commissions. More than a dozen homeowners used the QR code to request a CMA (comparative market analysis), and several booked in-person listing consultations. Facebook delivered the most clicks and impressions, while Google helped capture high-intent search traffic from homeowners actively looking to sell. The ROI reached 470%, and the campaign now runs quarterly to maintain market visibility.
Key Takeaways
OMNI reach AI identified high-equity homeowners most likely to list within 90 days
QR code instant valuation created urgency and engagement from interested sellers
Cross-channel marketing built trust faster and delivered a high-response rate
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.