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Rehab Center Secures 100+ Clients with 24-Hour Hotline Campaign
The Challenge
A drug and alcohol rehab facility needed a targeted way to reach adults who may be struggling with addiction. Despite a robust online presence, they weren’t generating enough leads from individuals who were ready to take the next step toward recovery.
The Strategy
OMNI reach launched a campaign with a clear, urgent message: “We Can Help!” The postcard was mailed to individuals in neighborhoods with high levels of economic stress, including properties under foreclosure or with a history of evictions. The message emphasized 24-hour support and included a QR code for immediate confidential help. Complementary Facebook and Google ads reinforced the postcard’s message.
The Results
From 8,000 postcards mailed, the campaign generated 145 QR code scans, which converted into 100 new clients for the facility. These individuals generated $85,000 in revenue from initial consultations and ongoing treatment plans. The campaign delivered a 1,017% ROI.
Key Takeaways
Direct, empathetic messaging resonated with people ready for help
QR codes streamlined immediate access and engagement
AI targeting identified individuals most likely to benefit from the service
The multi-touch campaign (print + digital) created an effective support system for those seeking recovery
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.