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Reveal-a-deal postcards
Surprise and delight your audience with Reveal-a-Deal Postcards—interactive scratch-off mailers that drive curiosity, engagement, and conversions.
Reveal-a-Deal Postcards: Scratch-Off Mailers That Make Offers Fun and Unforgettable
Want to grab attention and drive action? Add a little mystery to your message. Reveal-a-Deal Postcards feature scratch-off areas that reveal exclusive offers, prizes, or discounts—turning your mailer into a mini experience that boosts engagement.
This tactile, interactive format instantly stands out in the mailbox. Recipients are more likely to hold onto and interact with your mail when they get to scratch and reveal what they’ve won. That moment of discovery adds excitement—and gives them a reason to act now.
Whether you’re promoting a sale, hosting an event, or running a loyalty campaign, scratch-off postcards create buzz, increase response rates, and keep your brand top-of-mind.
Why Scratch-Off Postcards Drive Higher Engagement
Adding an interactive element like a scratch-off changes how people react to your mail. Instead of tossing it, they pause to see what’s underneath. That simple act dramatically increases the time they spend with your brand—and the likelihood they’ll take action.
Scratch-offs also appeal to a sense of fun and reward. Whether it’s a percent-off offer, a free upgrade, or entry into a contest, recipients feel like they’re getting something personal and exciting. This leads to higher open rates, more redemptions, and stronger brand recall.
And because each scratch-off can reveal something different, you can easily run tiered offers, A/B tests, or promotions that get people talking.
How a Reveal-a-Deal Campaign Works
Step 1: Pick Your Prize Structure — Choose your offer: one consistent deal or multiple prize levels.
Step 2: Design the Mailer — Our creative team builds a branded postcard with a scratch-off section that fits your goals.
Step 3: Print with Scratch Coating — We print your postcards with professional scratch-off material over the hidden message or offer.
Step 4: Target and Mail — Send your cards to new leads, local residents, or past customers.
Step 5: Track the Results — Use coupon codes, QR scans, or redemption forms to measure the response and ROI.
FAQs
Q: What can I put behind the scratch-off?
A: Anything from discount amounts and gift cards to prize messages or QR codes.
Q: Is the scratch-off safe and durable?
A: Yes. We use high-quality latex material that’s easy to scratch but won’t rub off in the mail.
Q: Can I vary the prizes?
A: Absolutely. You can offer a single prize to everyone or randomize multiple levels.
Q: How big is the scratch-off area?
A: You can customize the shape and size to fit your design and message.
Q: Can I track which offers get redeemed?
A: Yes. Use unique codes, URLs, or barcodes to track redemptions.
Q: Do you help with the design?
A: Definitely. Our designers will make sure your postcard looks great and aligns with your brand.
Q: How long does printing take?
A: Typically 7–10 business days due to the specialized coating process.
Q: Is this USPS-compliant?
A: Yes. These postcards are designed to meet postal regulations for smooth mailing.
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.