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Roofing Campaign Generates 63 Emergency Jobs from One Storm Event
The Challenge
A local roofing company needed to respond fast after a major storm hit the region. Competitors were already canvassing door-to-door, and the client needed a fast, branded solution to get on roofs before homeowners committed elsewhere.
The Strategy
OMNI reach launched a 24-hour emergency quote postcard campaign. Messaging focused on urgency, licensure, and reputation: “Storm Damage? We’ve Got You Covered.” The card featured a QR code for instant quote requests. Google and Facebook ads mirrored the storm visuals, targeting ZIP codes flagged by weather tracking tools and insurance activity.
The Results
From 7,400 postcards, the campaign generated 102 QR scans, resulting in 63 booked emergency jobs within one week. The campaign brought in $296,000 in revenue — most of it insurance-backed — with an ROI of 1,234%.
Key Takeaways
Urgency-based messaging paired with dark visuals helped break through
QR code made emergency quote access seamless for panicked homeowners
Targeting storm paths + ZIP codes delivered hyper-local precision
Digital ads drove retargeting while crews were still on site
Customer Reviews
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