Security Firm Signs 53 New Clients with Postcards + OMNI REACH Retargeting
The Challenge
A home security system provider needed to boost local installs and security assessments during a slow season. Traditional PPC was expensive, and brand visibility was low among homeowners. They needed a way to generate trust and stay visible while keeping acquisition costs reasonable.
The Strategy
OMNI REACH launched a postcard campaign targeting suburban families with kids and homeowners who recently moved. The mailer emphasized safety and family, with a QR code to schedule free security assessments. Ads followed those same audiences on Facebook and Google, reinforcing urgency and convenience. The AI engine filtered for income-qualified, tech-curious buyers in key ZIP codes.
The Results
Within 6 weeks, the company booked 53 installs, generating $68,900 in revenue and achieving 437% ROI. QR scans and retargeting ads accounted for 1,486 clicks. The consistent messaging across channels built recognition, making the decision to book seamless when timing was right.
Key Takeaways
OMNI REACH AI found homeowners ready to invest in home safety
Postcards created trust and digital ads kept the brand top-of-mind
QR code booking made lead capture instant and trackable
ROI far surpassed previous PPC-only campaigns
Customer Reviews
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