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Skincare Brand Generates $46K in Sales from QR-Based 50% Off Product Launch
The Challenge
A clean beauty brand needed to move excess inventory after a product update and capture more first-time buyers without over-discounting on major eCommerce platforms. Email fatigue was high and social ads weren’t driving enough qualified traffic.
The Strategy
OMNI reach deployed a direct mail campaign offering 50% off healthy skincare products with a promo code and personalized QR code. Postcards were mailed to an AI-selected audience of beauty-conscious women who had a history of skincare purchases and demonstrated interest in natural products. Google and Facebook ads reinforced the offer with warm branding. The QR codes led to a dedicated product page with limited-time bundles and a private checkout path.
The Results
The campaign resulted in 474 QR scans, 312 new online customers, and $46,000 in sales. Many customers purchased more than one item or selected value kits. The promo cleared inventory while delivering an 812% return on investment.
Key Takeaways
Bold product-focused visuals and deep discount drove urgency
AI targeting ensured products reached likely beauty buyers
QR code and promo code combo created a private, frictionless path to purchase
Integrated digital ads and direct mail built high response and repeat traffic
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.