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Spa Increases Bookings and Gift Sales with Holiday-Themed Postcard Campaign
The Challenge
A local spa wanted to boost bookings during the competitive holiday season and promote its seasonal services: peppermint facials, hot stone massage upgrades, and gift incentives. While regular clients returned for routine treatments, holiday bookings were inconsistent, and last year’s results didn’t meet expectations. The spa needed to reach new and returning customers with a time-sensitive offer that would stand out, drive urgency, and convert into prepaid bookings.
The Strategy
To achieve this, the spa launched an integrated postcard and digital campaign using OMNI reach SMB — an AI-powered lead generation engine that combines direct mail with digital targeting. The postcard was designed with elegant seasonal visuals, featuring a holiday gift message and a gold-highlighted offer: limited-edition services and a free gift with every booking. OMNI reach used its machine learning model to identify households based on demographics, purchase behavior, and spa/luxury interest signals. The campaign included Facebook and Google ads that mirrored the postcard and followed recipients across devices. A prominent QR code made mobile booking seamless, especially on last-minute impulse decisions.
The Results
The campaign delivered 46 total responses and 32 tracked calls, leading to $20,400 in revenue. Appointments filled quickly and included a mix of new clients, gift certificate purchases, and returning customers opting for upgraded services. Facebook was the highest-performing platform for conversions, while the QR code accounted for nearly half of all digital bookings. The spa surpassed their previous year’s holiday revenue and established a new strategy to repeat each season going forward.
Key Takeaways
OMNI reach AI helped the spa target holiday-ready shoppers and self-care seekers
A gift-focused postcard message drove urgency and increased pre-booking
QR code integration made mobile appointment booking quick and frictionless
Customer Reviews
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