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Studio Enrolls 76 Kids with Family-Focused Music Class Postcard
The Challenge
FinishedSpace Remodeling wanted to fill their project pipeline for spring by targeting homeowners with underused basements. Their objective: inspire homeowners to rethink square footage as livable space and book evaluations quickly before their schedule filled.
The Strategy
OMNI reach SMB crafted a postcard featuring a finished, modern basement and aspirational headline: “Transform the Space You Forgot Into the Room You Need.” The offer promoted home offices, gyms, and guest suites — with a QR code to book a free evaluation. OMNI reach’s AI targeted households based on basement size, income, and homeownership duration. Digital ads followed up to maintain visibility and urgency around the limited-time price offer.
The Results
From 6,100 postcards, Harmony Music Studio enrolled 76 children into ongoing programs, generating $28,500 in revenue. QR scans reached 124 and many families brought siblings. ROI reached 1,569%.
Key Takeaways
Family-first visuals helped drive both clicks and emotional resonance
OMNI reach’s AI targeting zeroed in on high-conversion households
QR code registration increased sign-ups and decreased friction
This was the studio’s best-performing campaign for early childhood programs
Customer Reviews
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