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Summer A/C Tune-Up Offers Drive Revenue and Service Calls for HVAC Company
The Challenge
The Strategy
They launched a coordinated postcard and digital campaign using OMNI reach SMB. 6,000 postcards featuring three special offers ($79, $99, and $199 tune-ups) were mailed to local homeowners. The design used strong visuals, pricing badges, and limited-time urgency. Google and Facebook ads launched simultaneously to boost recall and repeat exposure.
The Results
The campaign generated 39 total responses, including 33 confirmed calls tracked by campaign-specific phone numbers. They completed 27 tune-ups, with 5 clients upgrading to annual maintenance plans. Revenue reached $22,400 in the first three weeks, and the digital ads produced 219 combined clicks with more than 14,000 impressions.
Key Takeaways
Service-specific pricing increases response from homeowners during seasonal demand
Postcards paired with digital ads generate stronger conversion than social ads alone
OMNI reach SMB automated delivery, ad sync, and call tracking in one dashboard
Results beat past promotions and created predictable revenue for the A/C season
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.