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Taco Joint Grows Sales with Free Taco Tuesday Offer Campaign

The Challenge
A local taco joint needed to increase Tuesday sales and draw in both new customers and repeat buyers. While their social media was active, they needed an offline channel to incentivize more in-store visits and drive weekend traffic.
The Strategy
OMNI reach launched a direct mail campaign offering one free taco with the purchase of three. The postcard was designed with a fun, engaging message and emphasized a limited-time offer. A QR code allowed recipients to instantly access the promotion, which was paired with Facebook and Google Ads for additional exposure and follow-up.
The Results
From 10,000 postcards mailed, the campaign resulted in 379 QR code scans, and 250 new customers walked through the door, generating $35,000 in additional sales revenue. The campaign achieved a 1,118% ROI, significantly boosting Tuesday sales and reinforcing the restaurant’s brand.
Digital Ad Network Performance
Platform | Ad Displays | Clicks |
---|---|---|
8,800 | 200 | |
9,400 | 220 |
Key Takeaways
Engaging design and clear offers made the campaign memorable
QR code funnel increased ease of claiming offers
Targeting both new and repeat customers drove engagement
Digital ad reinforcement kept the promotion in front of customers
Customer Reviews
— Carlos Hernandez, Taco La Vida
—Bridgette Sloan, QuickSell Properties
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
