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Tanning Studio Increases High-End Bookings with AI-Targeted Postcards
The Challenge
A luxury tanning salon wanted to promote its private, high-end sessions to a more exclusive clientele. Their digital ads lacked the prestige branding they needed and brought in low-value leads. The challenge was to elevate the brand’s perception and attract clients who value luxury, relaxation, and privacy in personal care.
The Strategy
OMNI REACH created a postcard campaign that reflected the premium nature of the brand, using elegant design and personalized targeting powered by AI. The postcards were sent to affluent neighborhoods, with OMNI REACH’s platform identifying individuals most likely to spend on beauty services. Each card featured a QR code that led to a streamlined booking page for private sessions. Simultaneously, retargeting ads on Facebook and Google mirrored the luxury aesthetic and reinforced the brand across platforms.
The Results
The campaign resulted in 46 new high-value clients and $19,120 in service revenue. With only 3,100 postcards mailed, the salon achieved a 390% ROI. The QR code helped track redemptions and contributed to 835 total ad clicks. OMNI REACH’s ability to isolate qualified leads ensured every dollar went toward prospects likely to convert.
Key Takeaways
OMNI REACH’s AI filtered and targeted ideal luxury buyers
Elegant postcard design built trust and desire among premium prospects
The QR code simplified private session booking with measurable results
This was the salon’s most profitable outreach to date
Customer Reviews
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