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Targeted mail promotions
Reach the right audience with the right offer at the right time. Our Targeted Mail Promotions help you drive results by sending print campaigns to the customers most likely to respond.
Targeted Mail Promotions: Precision Direct Mail That Converts
Targeted mail promotions are the smartest way to put your marketing message directly into the hands of your ideal customers. Instead of sending generic postcards to random households, you can use demographic, geographic, and behavioral data to ensure your direct mail reaches the people most likely to take action.
Whether you’re promoting a seasonal sale, announcing a grand opening, or re-engaging former customers, targeting helps reduce waste and boost ROI. You can choose criteria like age, income, homeownership, purchase history, or ZIP code to tailor your campaign.
We help you source high-quality mailing lists, design compelling promotions, and handle printing and mailing. The result? A streamlined campaign that gets more responses while staying on budget.
Why Targeted Direct Mail Outperforms Mass Mailings
Targeted mail promotions consistently deliver better response rates because they focus on relevance. When people receive a message that speaks to their needs, lifestyle, or interests, they’re more likely to pay attention—and more likely to take action.
Personalization plays a big role too. From including a customer’s name to referencing their past purchases or nearby store location, targeted campaigns feel more like one-to-one communication than traditional ads.
You’ll also save money by mailing fewer, more effective pieces. Rather than blanket an entire area, you’re reaching the highest-potential recipients only. And with tracking and reporting, you can measure exactly how well your promotions perform.
Top Use Cases for Targeted Mail Promotions
Retailers use targeted promotions to send VIP customer rewards, birthday discounts, and product launch announcements. Service businesses like dentists, auto shops, and salons mail reminders and limited-time offers to nearby customers who fit their ideal demographic.
Real estate agents use targeted mailers to reach homeowners in specific price ranges or areas with recent sales activity. Healthcare clinics promote new locations or services based on patient need and insurance zones.
Targeted direct mail also shines in nonprofit fundraising, political campaigns, and B2B marketing. Wherever you need a high response rate, targeting ensures your message hits the mark.
How a Targeted Mail Campaign Works
- Define Your Audience: We help you choose targeting criteria like location, age, income, or buying habits.
- Build Your List: We source accurate, up-to-date mailing lists based on your goals.
- Design Your Promotion: Our team creates custom postcards, letters, or flyers tailored to your audience.
- Print and Mail: We handle full-service production and mailing through USPS.
- Track and Optimize: Use optional QR codes, coupon codes, or campaign tracking to see what works—and refine future mailings.
FAQs
Q: Do you provide mailing lists?
A: Yes. We provide high-quality lists based on your chosen filters.
Q: Can I personalize the mail pieces?
A: Absolutely. You can include names, locations, offers, and product recommendations.
Q: Is this better than EDDM?
A: Yes, if you want to reduce waste and focus only on high-potential leads.
Q: How many pieces do I need to send?
A: Campaigns start at 250 mailers and scale up based on your goals.
Q: Can I include a coupon or QR code?
A: Yes. We can track responses and redemptions with custom codes or links.
Q: What’s the turnaround time?
A: Most campaigns are completed within 3–7 business days.
Q: Do you offer design and printing?
A: Yes. We handle everything from concept to delivery.
Q: What kinds of targeting options are available?
A: You can target by age, income, location, homeowner status, buying behavior, and more.
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.