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Tutoring Center Adds 42 New Students from AI-Powered Postcard Campaign
The Challenge
A tutoring center specializing in reading and confidence-building programs for children ages 5–9 wanted to increase student enrollments and promote its parent consultation offering. Despite strong retention from existing students, the center struggled to generate consistent new inquiries in a competitive education market. They needed a campaign that would connect deeply with parents and highlight the personal care and effectiveness of their services.
The Strategy
OMNI REACH crafted a precision-targeted direct mail strategy using AI to identify families with children in the 5–9 age group. The postcards featured warm, emotional imagery and a bold headline promising confidence and academic growth. A QR code offered an instant way to schedule a free consultation, with digital retargeting through Facebook and Google ensuring continued visibility. OMNI REACH’s AI system filtered for families most likely to seek academic support, leading to a highly qualified lead pool.
The Results
The campaign resulted in 42 new students enrolling in the center’s tutoring programs. The free consultations were booked out for 3 weeks, and the program generated over $15,000 in new revenue, producing a 360% ROI. The combination of personalized messaging, intelligent targeting, and convenient QR scheduling proved to be the winning formula.
Key Takeaways
OMNI REACH AI pinpointed ideal family audiences, maximizing response
The emotional appeal of the postcard resonated with parents seeking growth for their children
QR code simplified scheduling, driving higher conversion rates
Enrollment levels reached full capacity for the first time in 6 months
Customer Reviews
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