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VA-Focused Campaign Drives 84 Booked Consults for Veteran Farewell Packages
The Challenge
Valor Memorial Services wanted to expand their outreach to veteran families eligible for VA assistance, military honors, and flag presentations. Many families were unaware of their benefits or didn’t know how to access them. Traditional outreach wasn’t building awareness fast enough.
The Strategy
OMNI reach created a respectful, visually striking postcard focused on dignity and patriotic service. Messaging emphasized flag presentation, VA assistance, and military honors, with a QR code leading to a confidential benefits overview. Targeting was based on veteran household demographics, using public records, age filters, and military affiliation. Google and Facebook ads reinforced the same message, building awareness across platforms.
The Results
The campaign mailed 7,900 postcards and generated 118 QR code scans. This resulted in 84 consultations and $163,800 in service contracts, driven by a mix of pre-need and at-need families. The return on investment reached 1,312%, with additional community engagement and referrals.
Key Takeaways
Patriotic design and dignified copy created immediate emotional trust
OMNI reach’s AI filters ensured outreach to verified veteran households
QR funnel made the process discreet and convenient for loved ones
Campaign helped establish Valor as the trusted provider for veterans in their region
Customer Reviews
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