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Water Purification Company Books 53 In-Home Tests Using OMNI REACH AI Postcard Campaign
The Challenge
A regional water purification company faced challenges generating qualified leads for its in-home testing program. Traditional online ads weren’t attracting homeowners who truly cared about water quality, and their sales team was spending too much time chasing unqualified leads. They needed to target local families concerned about filtration, lead removal, and softening — and convert them into paying customers through personalized demos.
The Strategy
OMNI REACH designed a smart direct mail campaign combining AI-driven targeting with integrated digital retargeting. 3,000 postcards were mailed to homeowners whose properties and online behavior indicated interest in water filtration. Each card offered a limited-time free in-home water quality test and featured a large, mobile-friendly QR code to schedule appointments instantly. Google and Facebook ads mirrored the offer, following recipients online and boosting conversions. OMNI REACH’s AI ensured only high-intent households were targeted — those most likely to convert.
The Results
The campaign generated 53 in-home appointments and $37,000 in revenue from system installations and filter kit subscriptions. ROI reached 610%. Prospects mentioned how easy it was to scan the QR code and book online. The sales team noted the quality of leads was the best they had ever seen — many were already educated on filtration and softening benefits before the appointment, thanks to the follow-up ads.
Key Takeaways
AI targeting by OMNI REACH reached homeowners who were already researching water quality
QR codes on postcards converted curiosity into scheduled demos fast
Follow-up ads reinforced trust and helped sales reps close faster
Free in-home testing was the perfect entry point for high-ticket conversions
Customer Reviews
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