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Welcome neighbor mailers
Connect with new movers before your competition does. Our Welcome Neighbor Mailers help you introduce your business to new residents at the perfect time—when they’re looking for local services.
Welcome Neighbor Mailers: Be the First Business They Hear From
When someone moves to a new home, they need everything—dentists, mechanics, grocery stores, fitness studios, and more. Welcome Neighbor Mailers position your business as the trusted go-to from the very start.
New movers are highly receptive to local marketing. They’re forming brand preferences, building routines, and actively searching for businesses nearby. This makes them one of the most responsive and valuable audiences for direct mail.
Our new mover postcards are designed to make a strong first impression. With a warm welcome message, a relevant offer, and a professional design, you’ll stand out and stay top of mind.
You only get one chance to make a first impression. That’s why our Welcome Neighbor Mailers are designed not just to inform, but to inspire action. These are not generic flyers—they’re custom-crafted postcards that reflect your brand, speak directly to new movers’ needs, and include incentives that drive response.
Timing is everything. Sending a welcome postcard within the first few weeks of a move ensures your message arrives when new residents are forming buying habits and exploring their new neighborhood. Your offer could be the one that gets their attention at exactly the right moment.
Why New Movers Are the Ideal Audience
New movers are proven to be one of the most responsive segments in direct mail marketing. They’re 5 times more likely to respond to offers than existing residents because they’re actively seeking products and services in their new community.
They’re also more open to trying unfamiliar businesses—meaning it’s your chance to win loyalty before they find your competitors. By reaching them early, you can introduce your brand, offer an incentive, and create a lasting relationship.
This strategy works exceptionally well for service businesses like dentists, doctors, salons, and auto shops, as well as restaurants, realtors, and retailers.
Welcome postcards are also incredibly cost-effective. You’re targeting a smaller but more valuable audience, which means a lower spend and higher return per piece. And since these mailers are personalized and delivered on a consistent schedule, your brand becomes a familiar, trusted name right from the start.
With consistent outreach, you can build a strong base of new local customers each month—giving your business long-term momentum and growth.
Businesses That Thrive With Welcome Mailers
Dentists and doctors use welcome postcards to invite new families to book their first appointment. Restaurants offer first-visit coupons to get new movers through the door and build repeat business.
Gyms and fitness studios promote new member specials. Home service providers like landscapers, plumbers, and pest control companies offer introductory pricing. Even churches, salons, and real estate agents use new mover outreach to expand their reach.
No matter your industry, if your business serves a local community, Welcome Neighbor Mailers can help you build trust and generate revenue from day one.
Franchise brands and national companies use new mover programs to stay top-of-mind in every market. Meanwhile, solo entrepreneurs use welcome mailers to build a steady pipeline of local leads. It’s scalable, repeatable, and proven.
No matter your business size, welcoming new residents with a high-quality postcard sets you apart—and sets the tone for long-term customer loyalty.
New to Town Prospects Are Ready to Buy!
When someone moves into a new home, they need to quickly build their network of local services—from dentists and gyms to landscapers, cafés, and banks. New movers are in decision-making mode, making them one of the most valuable audiences for local businesses to reach. Because they haven’t established service provider loyalty yet, they’re highly open to trying new brands—especially those that reach out first. That’s why direct mail to new residents drives impressive response and conversion rates.
- Increased Direct Mail Investments: Over the past year, 61% of marketers have increased their direct mail investments, marking a 12% rise from the previous year. Forbes+1SeQuel Response+1
- New Mover Engagement: New movers are likely to engage with over 72 new brands, presenting a significant opportunity for businesses to establish early relationships. Speedeon
- Annual Expenditures by New Movers: Collectively, new movers spend approximately $150 billion annually, highlighting their substantial economic impact. PebblePost+1Porch Group Media+1
- Home Improvement Spending: Within the first 180 days of moving, new homeowners typically spend around $9,700 on items for their new home. Porch Group Media
- Direct Mail Response Rates: Direct mail campaigns have an average response rate of 9%, significantly higher than many digital channels. Amra and Elma LLC
- Home Renovation Investments: In 2024, 45% of homeowners have already spent $5,000 or more on renovations, with 36% exceeding $10,000. Clever Real Estate
- Homeownership Rates: As of the second quarter of 2024, homeownership rates for individuals aged 45 to 54 increased to 71.1%, while rates for those 34 and under declined to 37.4%. Bankrate
- Home Improvement Spending Trends: Over the past two years, 35% of homeowners have increased their spending on home improvements, indicating a steady investment in property enhancements. HIRI
Attract New Movers with Custom-Designed Postcards That Convert
Our in-house graphic design team creates professionally branded postcards built specifically to appeal to new homeowners. Every design includes proven conversion elements—like eye-catching headlines, irresistible offers, QR codes, and your website URL—to capture attention and drive response. We don’t use generic templates; we craft each postcard to reflect your business, your goals, and your target audience so it gets noticed and acted on.
What’s Included in a Welcome Neighbor Mailer Campaign
We make it simple to start reaching new movers consistently:
1. New Mover List Access: We use verified data to provide weekly or monthly lists of people who’ve recently moved into your target area.
2. Custom Postcard Design: Our design team creates a professional, friendly mailer that includes a personalized welcome message and an enticing offer.
3. Full-Service Printing & Mailing: Your postcards are printed, addressed, and mailed automatically—no manual follow-up required.
4. Consistent Monthly Outreach: You stay top-of-mind with new residents every week or month with ongoing mail delivery.
5. Performance Tracking: Include QR codes or promo codes to track redemptions and responses.
FAQs
Q: What makes new movers a good target?
A: They’re actively looking for new service providers and are more open to marketing than established residents.
Q: How do you get new mover data?
A: We use reliable sources updated weekly to track recent address changes in your selected ZIP codes.
Q: Can I send mail every month?
A: Yes. We offer automated weekly or monthly campaigns to continuously welcome new residents.
Q: Do I need to design the postcard?
A: No. Our team will create a custom, professionally designed mailer for you.
Q: Can I include a special offer?
A: Absolutely. We recommend including a first-time discount or incentive to boost response.
Q: What if I only want to target certain areas?
A: No problem. You can choose by ZIP code, city, or neighborhood radius.
Q: Is postage included?
A: Yes. All printing, list access, and mailing services are included in your campaign.
Q: Can I track responses?
A: Yes. We can use QR codes, coupon codes, or phone tracking to measure performance.
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.