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Dealership Generates $198K in 30 Days With Super Sale Postcard Campaign
The Challenge
A local auto dealership wanted to promote its best-ever lineup of sales discounts, but their online ads weren’t generating qualified foot traffic. They needed a way to clearly display their offers and drive calls and in-store walk-ins.
The Strategy
They mailed 7,500 postcards targeting buyers within a 10-mile radius. Each card showcased a clear, color-coded breakdown of discounts: $500 trade-in bonus, $1,000 off for first-time buyers, and $1,500 off select inventory. OMNI reach SMB launched digital ads on Google and Facebook using the same colors, headlines, and offers.
The Results
The campaign generated 47 responses, 39 of them from tracked calls. In just over 30 days, they sold 21 vehicles, generating $198,000 in total revenue. Ads delivered over 21,000 impressions and 299 clicks. Every discount level listed on the postcard was used by buyers.
Key Takeaways
Color-coded offers simplify engagement and boost in-store response
OMNI reach SMB made multi-channel execution effortless
Tracking calls and offers used gave full visibility into ROI
This was their most profitable promotion of the year
Customer Reviews
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