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Automotive / General Auto Service Campaign

Auto Shop Increases Appointments With Oil Change Offer-Based Postcard Campaign

“It brought in new customers right away — and we upsold half of them into repairs.”
0
Postcards Mailed
0
Total Revenue
From oil changes, diagnostics, brake & suspension work
0
Calls Tracked
0
Total Responses
0
Facebook Ad Displays
0
Clicks
0
Google Ad Displays
0
Clicks

The Challenge

A full-service auto repair shop faced a seasonal slowdown during the spring months. While regular customers were scheduled for maintenance, oil change appointments had declined, reducing opportunities for upselling diagnostics and repair services.

The Strategy

Utilizing OmniReach AI’s advanced marketing automation, the shop implemented a multi-channel campaign:

  • Direct Mail: 4,600 postcards offering “$20 Off Any Oil Change” were sent to local residents. The design emphasized trust with the headline “Honest, Dependable Auto Service” and included compelling imagery of mechanics at work.

  • Digital Advertising: OmniReach AI automatically retargeted postcard recipients with synchronized Google and Facebook ads, reinforcing the offer and visuals to maximize engagement.

  • Integrated Dashboard: The platform provided real-time tracking of responses, call analytics, and ad performance, enabling the shop to monitor ROI effectively.

The Results

Over a few weeks, the campaign achieved significant outcomes:

  • 28 total responses, including 22 phone calls.

  • 24 oil change appointments booked, with 9 leading to upsells for suspension and brake repairs.

  • $16,800 in total revenue, resulting in a 600% return on investment.

  • Digital Ad Performance:

    • Google: 8,800 impressions, 108 clicks.

    • Facebook: 6,200 impressions, 91 clicks.

$16,800
Total Revenue
600%
Return on Investment

Digital Ad Network Performance

PlatformAd DisplaysClicks
Google8,800108
Facebook6,20091

Key Takeaways

  • Effective Entry Point: Oil change offers served as a high-conversion gateway for attracting new customers.

  • Multi-Channel Synergy: Combining direct mail with digital retargeting amplified reach and reinforced messaging.

  • Operational Efficiency: OmniReach AI’s automation streamlined campaign execution and provided actionable insights.

  • Revenue Growth: The campaign not only increased appointments but also boosted revenue through successful upselling.

Plan Your Free Direct Mail Campaign Today

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